T.Loop’s CSMO, Cecilia Hjertzell Returns to the DCM Podcast to Share T.Loop’s Impact-Driven Strategy (Copy)

When Episode 86 of DCM Podcast was released T.Loop’s Chief Sustainability & Marketing Officer became the first-ever return guest—just in time to celebrate Earth Day 2025 and our inclusion among 14 top sustainability profiles.

A Special Earth Day Episode

In honor of Earth Day 2025, the Data Center Go-to-Market Podcast spotlighted 14 outstanding sustainability leaders in our industry—and we’re proud that Cecilia Hjertzell, T.Loop’s Chief Sustainability & Marketing Officer, is one of them. To mark the occasion, Cecilia not only appeared in Episode 86 but became the first guest ever to return to the show.

Listen now:

• Episode 86 (return): “Cecilia Hjertzell – Multibrand Strategy, Impact Marketing & Global Launch”
  https://www.dcsmi.com/podcast/ep-86-cecilia-hjertzell-chief-sustainability-marketing-officer-of-t.loop-data-center-go-to-market-podcast

• Episode 22 (original): “Cecilia Hjertzell – Sustainability & Marketing at T.Loop”
  https://www.dcsmi.com/podcast/cecilia-hjertzell-chief-sustainability-and-marketing-officer-t.loop-data-center-go-to-market-podcast

What’s New This Time Around

In her return visit, Cecilia dives deep into three core themes that are shaping T.Loop’s next phase of growth:

1. Multibrand Strategy

   • Why a portfolio approach enables us to tailor solutions for hyperscalers, colo‐providers, and enterprises alike

   • How differentiated branding accelerates adoption across diverse markets

2. Impact Marketing

   • Moving beyond “greenwash” to authentic storytelling backed by real-world data

   • Engaging stakeholders—from investors to local communities—in our circular-energy vision

3. Launching with a Global Focus

   • Lessons learned from rapid expansion into Northern Europe, North America, and APAC

   • Building scalable processes that preserve local agility and compliance

“Rejoining the podcast gave me a chance to reflect on how far T.Loop has come—and where we’re headed,” says Cecilia. “Our mission is to reclaim every joule of waste heat and turn data centers into energy assets for cities around the world.”

By returning to the podcast and featuring on Earth Day, Cecilia—and by extension T.Loop—reinforce our commitment to a truly circular energy economy. We believe that combining strategic branding with genuine sustainability action will power the data centers of tomorrow.

Stay tuned for more insights from the front lines of data center innovation!